Privacy policy
Privacy Policy
Alookaran Silver ("Alookaran," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place an order, or communicate with us — including via RCS (Rich Communication Services), SMS, WhatsApp, phone, or email. This policy is aligned with the Digital Personal Data Protection Act (DPDPA), 2023, and other applicable Indian data protection laws.
1. Information We Collect
We may collect the following categories of personal data:
Contact details: name, phone number, email address, shipping and billing address
Order details: products purchased, order history, payment status (we do not store full card/payment credentials — these are processed by our secure payment partners)
Customization details: name/text you provide for personalized jewellery
Communication data: messages you send us via RCS, SMS, WhatsApp, email, or phone, and your responses/opt-in or opt-out status for messaging
Technical data: IP address, browser type, device information, and cookies collected automatically when you browse our website
2. How We Use Your Information
We use your information to:
Process and fulfil your orders, including customization requests
Communicate order confirmations, shipping updates, delivery status, and payment/refund notifications via RCS, SMS, WhatsApp, email, or phone
Respond to customer support queries
Send promotional offers, new arrivals, and marketing updates — only where you have opted in to receive such messages
Improve our website, products, and customer experience
Comply with legal, tax, and regulatory obligations
Prevent fraud and ensure the security of our website and transactions
3. Messaging Consent (RCS/SMS/WhatsApp)
When you place an order, provide your phone number, or opt in on our website or in-store, you consent to receive transactional and (where separately opted in) promotional messages from Alookaran Silver via RCS, SMS, and/or WhatsApp.
We use your phone number solely to send order-related updates and, where consented, marketing messages.
We do not sell, rent, or share your phone number with third parties for their independent marketing purposes.
You can opt out of promotional messages at any time by replying "STOP" on the relevant channel, or by contacting us at care@alookaran.com or 7992-62-7992. Essential transactional messages tied to an active order may continue until the order is complete.
4. Sharing of Information
We may share your information with:
Delivery/courier partners, to fulfil and track your shipment
Payment gateway providers, to process payments securely
Messaging platform providers (e.g., RCS/SMS/WhatsApp infrastructure providers), solely to deliver the communications described in this policy
Government or regulatory authorities, where required by law
We do not sell your personal data to third parties.
5. Data Storage and Security
We store your data on secure servers and take reasonable technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this policy, including order fulfilment, legal/tax record-keeping, and dispute resolution, after which it is securely deleted or anonymized.
7. Your Rights
Subject to applicable law, including the DPDPA 2023, you have the right to:
Access the personal data we hold about you
Request correction or updating of inaccurate or incomplete data
Withdraw consent for marketing communications at any time
Request erasure of your personal data, subject to our legal/record-keeping obligations
Raise a grievance regarding how your data is handled
To exercise any of these rights, contact us at care@alookaran.com or 7992-62-7992.
8. Cookies
Our website uses cookies to improve browsing experience, remember preferences, and analyze site traffic. You can control or disable cookies through your browser settings; doing so may affect certain website features.
9. Children's Privacy
Our website and products are not directed at children under 18. We do not knowingly collect personal data from minors without parental/guardian consent.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated version will be posted on this page with a revised "Last updated" date.
11. Contact Us
For any privacy-related questions, requests, or grievances, contact:
Alookaran Jewellery Kitez Business Zone, Thrissur, Kerala, India Phone: 7992-62-7992 Email: care@alookaran.com Website: https://alookaran.com/